Currently · Oslo, Norway

Frederik Nicolai
Hjelle Bråthen

Senior Consultant & Community Manager · BTY Gruppen

First employee and longest-tenured senior consultant at BTY Gruppen — a Norwegian sales and development firm built on the principle of Better Than Yesterday. I help build client wins on the consulting side and the culture that makes the team deliver them on the community side.

Sales & Consulting Community & Culture Finance Student · BI Former Squad Leader

Building a sales firm that puts people first — and culture second to none.

My day-to-day sits at the intersection of consulting work for BTY’s clients and the responsibility for the culture that makes the team deliver. Two hats, one mission.

Currently
Senior Consultant & Community Manager
BTY Gruppen  ·  Sagveien 23c, Oslo

Senior Consultant. I was the very first employee at BTY Gruppen and remain the longest-tenured consultant in the firm. On the client side I work across BTY’s three core disciplines — sales, meeting booking and recruitment — building partnerships with Norwegian and international companies that need an external partner who actually takes ownership.

Community Manager. Culture at BTY is not an afterthought; it is the product. I own the firm’s social calendar end-to-end: payday celebrations, Sunday Workshop, Workout Wednesday and the social events that hold a young, ambitious team together. The goal is simple — make Monday something people look forward to, so that what we deliver to clients is uncompromising.

1
Salg · Sales

Quality over volume, personal relationships and an authentic approach. Field sales and full sales operations for partners like Talkmore and AMFI shopping centres.

2
Møtebooking · Meeting Booking

Qualified meetings with bespoke setups and tighter control of the funnel. International work across Norway, the UK, the US and the rest of Scandinavia.

3
Rekruttering · Recruitment

Brand-led recruitment with effective outcomes and more control over the result — bringing the right people in for partners who need to scale.

Community Manager Culture & events at BTY

The events that hold the team together

BTY’s goal is simple: build an environment where people are forced to get better and look forward to Mondays. As Community Manager I own the rituals that make that real — every event, every payday, every workshop.

Payday Sauna
The monthly celebration that closes out paydays in style.
Sunday Workshop
A weekly reset to sharpen skills before the new week.
Workout Wednesday
Mid-week training that builds the team as much as the body.
Social Events
The dinners, trips and gatherings that turn colleagues into a team.

Selected partners and engagements

BTY Gruppen partners with companies that demand more than a typical sales agency — these are some of the names behind that work.

Talkmore Field sales partnership
Marketer B2B meeting booking · NO · UK · US · Nordics
AMFI Vågsbygd Recognised “Senter of the year”
Dyrka Partner
Brand People Partner
“BTY lar ingenting være tilfeldig — de krever mer av seg selv, slik at vi slipper å gjøre det.”
— Christina Omland, Senterleder, AMFI Vågsbygd

The path that led to BTY — international upbringing, military leadership and a finance education in progress.

What I bring into the BTY role comes from three places: years abroad, a year leading recruits in the Norwegian Army, and a finance degree I’m taking in parallel with my work.

I grew up between Norway and Shanghai, where I attended one of the city’s leading international schools. Travel to more than forty countries taught me to read rooms across cultures — useful currency when you build sales relationships for a living.

After upper secondary school I completed a twelve-month national service in the Norwegian Army HSRF Battalion. I was promoted as platoon assistant and later selected as squad leader, where I was responsible for training three contingents of recruits. The army sharpened how I approach pressure, decision-making and responsibility for other people’s growth — the same skill set I now use to develop and support the team at BTY.

In parallel with my work I am pursuing a Bachelor of Finance at BI Norwegian Business School (2024–2027), and I manage a personal portfolio of Norwegian and US equities. Sales today, finance tomorrow — the trajectory is intentional.

“Decisive, self-driven, persistent and strategy-driven, with a high capacity for stress and difficult tasks requiring precise decision making.”
— Personal credo
Norwegian (native) English (fluent) Mandarin Chinese Spanish Oslo · Shanghai · global

From international school to leading culture & consulting at BTY

A path built deliberately across education, work, military leadership and now consulting — each stage adding something the next one builds on.

2013 – 2016
International upbringing
Shanghai, China
  • Nord Anglia International School
  • Mandarin & Spanish acquired
  • Eight “best in class” awards
2016 – 2022
Schooling & first work
Oslo / Bærum
  • Hundsund & Oslo Private Gymnasium
  • Economics focus in upper secondary
  • Summer roles at Uno-X Solvik Marina
2021 – 2023
Logistics & founding
Tatler · Acuity Norway
  • Logistics & deliveries at Tatler depot
  • Hired six colleagues into the team
  • Founded Acuity Norway (drop-shipping)
2023 – 2024
Military leadership
Norwegian Army, HSRF Battalion
  • Platoon assistant, then squad leader
  • Educated 3 contingents personally
  • Only promotion available as private
2024 – present
Finance studies
BI Norwegian Business School
  • Bachelor of Finance (2024–2027)
  • Active investor — NO & US equities
  • In parallel with full-time work
2025 – present
BTY Gruppen
Senior Consultant & Community Manager
  • First employee at BTY
  • Longest-tenured consultant
  • Owner of culture & events

Where I work today — and where I’m headed

Four areas that bring my background together: consulting and sales first, with finance, leadership and international business as the foundations underneath.

01

Consulting & Sales

Senior Consultant at BTY Gruppen across sales, meeting booking and recruitment for Norwegian and international clients. Quality over volume, personal relationships, ownership of the result.

02

Community & Culture

Community Manager responsible for the rituals that hold a young, ambitious team together — payday events, Sunday Workshop, Workout Wednesday and the social calendar that makes Monday feel earned.

03

Finance & Capital Markets

Studying finance at BI and actively investing across Norwegian and US equities. Long-term interest in equity research, corporate finance and capital allocation.

04

Leadership & International

Trained squad leader, raised across cultures, with travel to forty-plus countries. Comfortable taking responsibility under pressure — and operating in English, Norwegian, Mandarin and Spanish.

A toolkit built across consulting, culture, finance and command

Hands-on consulting and community-building from BTY, structured leadership from the military, and quantitative grounding from BI.

Consulting & Sales

  • Client relationship managementDaily
  • Sales & field operationsBTY
  • Meeting booking · B2BBTY
  • Recruiting & hiringBTY · Tatler
  • Operational executionProven

Community & Leadership

  • Event & community designOwner
  • Squad leadershipCertified
  • Training & mentoring3+ contingents
  • Decision under pressureTrained
  • Cross-cultural teamsNative

Finance & Languages

  • Financial analysisStudying
  • Equity investingActive
  • NorwegianNative
  • EnglishFluent
  • Mandarin · SpanishSchooled

Honours, medals and academic distinctions

Recognition from education in Shanghai, service in the Norwegian Army and academic performance across subjects.

★
8× Nord Anglia Best-in-Class

Outstanding contribution and academic excellence across Numeracy, Mandarin, Music, Drama and Design Technology (2014–2016).

★
Secondary School Winner — Dedication to Service

Awarded at Nord Anglia International School, Shanghai (May 2016).

✚
Medal of National Service

Awarded for completed 12-month service in the Norwegian Army HSRF Battalion.

✚
Norwegian Defense Shooting Medal

Granted for demonstrated marksmanship during military service.

✚
Norwegian Defense Military Sport Medal

Awarded for physical performance and discipline during service.

↑
Sole promotion available as private

Promoted from Private to Private 1st Class — the only available promotion at that rank during national service.

Open to conversations.

Whether the topic is a partnership for BTY, an internship, investing or simply an introduction — I’m always happy to connect with people building interesting things.