Currently · Oslo, Norway

Frederik Nicolai
Hjelle Bråthen

Senior Consultant & Community Manager · BTY Gruppen

First employee and longest-tenured senior consultant at BTY Gruppen — a Norwegian sales and development firm built on the principle of Better Than Yesterday. I help build client wins on the consulting side and the culture that makes the team deliver them on the community side.

Sales & Consulting Community & Culture Finance Student · BI Former Squad Leader

Building a sales firm that puts people first — and culture second to none.

My day-to-day sits at the intersection of consulting work for BTY’s clients and the responsibility for the culture that makes the team deliver. Two hats, one mission.

Currently
Senior Consultant & Community Manager
BTY Gruppen  ·  Sagveien 23c, Oslo

Senior Consultant. I was the very first employee at BTY Gruppen and remain the longest-tenured consultant in the firm. On the client side I work across BTY’s three core disciplines — sales, meeting booking and recruitment — building partnerships with Norwegian and international companies that need an external partner who actually takes ownership.

Community Manager. Culture at BTY is not an afterthought; it is the product. I own the firm’s social calendar end-to-end: payday celebrations, Sunday Workshop, Workout Wednesday and the social events that hold a young, ambitious team together. The goal is simple — make Monday something people look forward to, so that what we deliver to clients is uncompromising.

1
Salg · Sales

Quality over volume, personal relationships and an authentic approach. Field sales and full sales operations for partners like Talkmore and AMFI shopping centres.

2
Møtebooking · Meeting Booking

Qualified meetings with bespoke setups and tighter control of the funnel. International work across Norway, the UK, the US and the rest of Scandinavia.

3
Rekruttering · Recruitment

Brand-led recruitment with effective outcomes and more control over the result — bringing the right people in for partners who need to scale.

Community Manager Culture & events at BTY

The events that hold the team together

BTY’s goal is simple: build an environment where people are forced to get better and look forward to Mondays. As Community Manager I own the rituals that make that real — every event, every payday, every workshop.

Payday Sauna
The monthly celebration that closes out paydays in style.
Sunday Workshop
A weekly reset to sharpen skills before the new week.
Workout Wednesday
Mid-week training that builds the team as much as the body.
Social Events
The dinners, trips and gatherings that turn colleagues into a team.

Selected partners and engagements

BTY Gruppen partners with companies that demand more than a typical sales agency — these are some of the names behind that work.

Talkmore Field sales partnership
Marketer B2B meeting booking · NO · UK · US · Nordics
AMFI Vågsbygd Recognised “Senter of the year”
Dyrka Partner
Brand People Partner
“BTY lar ingenting være tilfeldig — de krever mer av seg selv, slik at vi slipper å gjøre det.”
— Christina Omland, Senterleder, AMFI Vågsbygd

The path that led to BTY — international upbringing, military leadership and a finance education in progress.

What I bring into the BTY role comes from three places: years abroad, a year leading recruits in the Norwegian Army, and a finance degree I’m taking in parallel with my work.

I grew up between Norway and Shanghai, where I attended one of the city’s leading international schools. Travel to more than forty countries taught me to read rooms across cultures — useful currency when you build sales relationships for a living.

After upper secondary school I completed a twelve-month national service in the Norwegian Army HSRF Battalion. I was promoted as platoon assistant and later selected as squad leader, where I was responsible for training three contingents of recruits. The army sharpened how I approach pressure, decision-making and responsibility for other people’s growth — the same skill set I now use to develop and support the team at BTY.

In parallel with my work I am pursuing a Bachelor of Finance at BI Norwegian Business School (2024–2027), and I manage a personal portfolio of Norwegian and US equities. Sales today, finance tomorrow — the trajectory is intentional.

“Decisive, self-driven, persistent and strategy-driven, with a high capacity for stress and difficult tasks requiring precise decision making.”
— Personal credo
Norwegian (native) English (fluent) Mandarin Chinese Spanish Oslo · Shanghai · global

From international school to leading culture & consulting at BTY

A path built deliberately across education, work, military leadership and now consulting — each stage adding something the next one builds on.

2013 – 2016
International upbringing
Shanghai, China
  • Nord Anglia International School
  • Mandarin & Spanish acquired
  • Eight “best in class” awards
2016 – 2022
Schooling & first work
Oslo / Bærum
  • Hundsund & Oslo Private Gymnasium
  • Economics focus in upper secondary
  • Summer roles at Uno-X Solvik Marina
2021 – 2023
Logistics & founding
Tatler · Acuity Norway
  • Logistics & deliveries at Tatler depot
  • Hired six colleagues into the team
  • Founded Acuity Norway (drop-shipping)
2023 – 2024
Military leadership
Norwegian Army, HSRF Battalion
  • Platoon assistant, then squad leader
  • Educated 3 contingents personally
  • Only promotion available as private
2024 – present
Finance studies
BI Norwegian Business School
  • Bachelor of Finance (2024–2027)
  • Active investor — NO & US equities
  • In parallel with full-time work
2025 – present
BTY Gruppen
Senior Consultant & Community Manager
  • First employee at BTY
  • Longest-tenured consultant
  • Owner of culture & events

Where I work today — and where I’m headed

Four areas that bring my background together: consulting and sales first, with finance, leadership and international business as the foundations underneath.

01

Consulting & Sales

Senior Consultant at BTY Gruppen across sales, meeting booking and recruitment for Norwegian and international clients. Quality over volume, personal relationships, ownership of the result.

02

Community & Culture

Community Manager responsible for the rituals that hold a young, ambitious team together — payday events, Sunday Workshop, Workout Wednesday and the social calendar that makes Monday feel earned.

03

Finance & Capital Markets

Studying finance at BI and actively investing across Norwegian and US equities. Long-term interest in equity research, corporate finance and capital allocation.

04

Leadership & International

Trained squad leader, raised across cultures, with travel to forty-plus countries. Comfortable taking responsibility under pressure — and operating in English, Norwegian, Mandarin and Spanish.

A toolkit built across consulting, culture, finance and command

Hands-on consulting and community-building from BTY, structured leadership from the military, and quantitative grounding from BI.

Consulting & Sales

  • Client relationship managementDaily
  • Sales & field operationsBTY
  • Meeting booking · B2BBTY
  • Recruiting & hiringBTY · Tatler
  • Operational executionProven

Community & Leadership

  • Event & community designOwner
  • Squad leadershipCertified
  • Training & mentoring3+ contingents
  • Decision under pressureTrained
  • Cross-cultural teamsNative

Finance & Languages

  • Financial analysisStudying
  • Equity investingActive
  • NorwegianNative
  • EnglishFluent
  • Mandarin · SpanishSchooled

Honours, medals and academic distinctions

Recognition from education in Shanghai, service in the Norwegian Army and academic performance across subjects.

8× Nord Anglia Best-in-Class

Outstanding contribution and academic excellence across Numeracy, Mandarin, Music, Drama and Design Technology (2014–2016).

Secondary School Winner — Dedication to Service

Awarded at Nord Anglia International School, Shanghai (May 2016).

Medal of National Service

Awarded for completed 12-month service in the Norwegian Army HSRF Battalion.

Norwegian Defense Shooting Medal

Granted for demonstrated marksmanship during military service.

Norwegian Defense Military Sport Medal

Awarded for physical performance and discipline during service.

Sole promotion available as private

Promoted from Private to Private 1st Class — the only available promotion at that rank during national service.

Open to conversations.

Whether the topic is a partnership for BTY, an internship, investing or simply an introduction — I’m always happy to connect with people building interesting things.